Advisory Committee

Kathy Bruce – Senior VP, British Columbia Operations

Kathy Bruce manages our day-to-day process operations at Retriev Technologies British Columbia location, focusing on Lithium Primary and Lithium Ion battery recycling. Kathy possesses over 25 years experience in the metals industry and ensures facility compliance with all regulations in Canada, as well as the United States.

Kathy is a knowledgeable and respected executive who speaks at international symposiums and conferences to educate industries on Retriev’s recycling technologies, regulations and recycling solutions. From international sales and education programs, to overseeing Retriev’s Canadian interests, Kathy is an integral part of our leadership team.

Mark Kirby – Senior Advisor, Canadian Hydrogen and Fuel Cell Association (CHFCA)

Mark was appointed President and CEO of the Canadian Hydrogen and Fuel Cell Association in August 2019.  He comes to the position with over 30 years experience in hydrogen and hydrogen technology – production, handling, distribution and use – with global industrial gases major Linde, fuel cell pioneer Ballard Power, separations technology company Questair Technologies and industrial biotech company S2G Biochemicals.  His passion is commercializing technology – especially clean technology – and he has done that throughout his career, whether as a young engineer pioneering clean bleaching technology at pulp mills or as co-founder/CEO of a second-generation biochemicals company.  His priority is to see CHFCA member companies prosper by helping them get their world leading products into commercial use around the world.

Chris Ray –  Champion of the Environment, City of Kelowna

Chris is the Champion of the Environment for the City of Kelowna, where he develops and implements community solutions for low-carbon climate resilience. Chris’s professional experience includes climate mitigation and adaptation planning, designing and delivering utility conservation and demand management programs, sustainability consulting, and community energy planning. He holds a Bachelor’s Degree in Environmental Studies from the University of Waterloo and is completing his Master’s Degree in Resource and Environmental Management from Simon Fraser University. Chris is a proud member of the Musqueam First Nation.

Jennifer McNeill – Vice President, Sales and Marketing, New Flyer

Jennifer McNeill is a transportation industry veteran with over two decades of leadership in transit bus manufacturing and aerospace maintenance. She joined New Flyer in 2012 and currently leads the Sales and Marketing operation, while also providing strategic business intelligence direction. Prior to joining New Flyer, Jennifer worked for StandardAero for 17 years where she held senior management and leadership positions in engineering, quality, sales, and business strategy, including Vice President Sales, Marketing and Business Development. Jennifer is a catalyst for the development of New Flyer’s zero-emission vehicle program offerings in Canada and the U.S. and is a board member with the Canadian Urban Transit Association (CUTA) the Canadian Urban Transit Research and Innovation Consortium (CUTRIC), and the American Public Transit Association (APTA). She holds both a Mechanical Engineering degree and a Master of Business Administration (MBA) from the University of Manitoba, and is an accredited Professional Engineer.  Jennifer was recently named an Honouree of Canada’s prestigious Clean50 sustainability leaders for 2020, as the category leader for Manufacturing and Transportation.